2025: A Record-Breaking Year for Apple Services
Apple marked 2025 as a historic year for its services, achieving record growth, worldwide expansion, and unprecedented innovation. From Apple TV, Apple Music, and Apple News to essential daily tools like Apple Pay and iCloud, the company delivered enriching experiences to users across the globe.
App Store and Digital Economy
The App Store averaged over 850 million weekly users globally, with developers generating more than $550 billion since 2008. Apple Pay prevented over $1 billion in fraud while driving $100 billion in additional sales for merchants worldwide. During peak holiday shopping, Apple Pay transactions surpassed overall consumer spending growth, underlining its global adoption.
Apple TV and Entertainment
Apple TV set engagement records in December 2025, with viewing hours up 36% year-over-year, fueled by content hits like F1, Pluribus, The Family Plan 2, and classics such as A Charlie Brown Christmas. Apple TV also expanded live sports coverage, including Major League Soccer and an extended partnership with Formula 1® in the United States.
Apple TV continued its award-winning streak with 672 wins and 3,085 nominations, reflecting the company’s dedication to high-quality storytelling.
Apple Music and Shazam
2025 was the biggest year for Apple Music, celebrating 10 years with new features such as Lyrics Translation, Pronunciation, AutoMix, Library Pin, and in-app Replay statistics. Apple Music Sing enhanced karaoke experiences with iPhone microphones paired to TV displays. Shazam searches exceeded 1 billion per month, solidifying its position as a top music discovery tool.
Apple Pay and Wallet Innovations
Apple Pay expanded to 89 countries, partnered with 11,000+ banks, and integrated with local payment networks, while Apple Wallet introduced advanced ID capabilities, boarding pass integrations, and AI-powered tracking for online orders. Tap to Pay reached 50 countries, enabling millions of merchants to accept contactless payments easily.
Apple Maps
Apple Maps enhanced city exploration with 3D landmarks, new maps for Mexico and Thailand, and intelligent features like Favorite Routes and Visited Places. Share Item Location expanded to 36 airlines, reducing lost luggage by up to 90%.
iCloud and Apple Invites
iCloud continued safeguarding users’ essential data, powering iCloud Photos, Private Relay, Hide My Email, and custom domains. Apple Invites enabled personalized event creation and sharing across devices, enhancing social connectivity while maintaining privacy.
Apple Arcade and Fitness+
Apple Arcade added 50+ new games, including titles like SpongeBob: Patty Pursuit 2, PGA TOUR Pro Golf, PowerWash Simulator, and Cult of the Lamb, offering ad-free experiences for families and gamers. Fitness+ expanded to 28 new countries, introduced digital voiceovers in Spanish and German, and launched Custom Plans to deliver personalized workouts.
Apple Podcasts and News
Apple Podcasts celebrated 20 years, introducing features like Enhanced Dialogue, Auto-generated Chapters, and multi-language transcription. Apple News marked its 10th anniversary, expanding news coverage and launching Apple News+ Food, offering over 100,000 recipes from 60+ publications.
Apple One
Apple One streamlined access to multiple services, including iCloud+, Apple Music, Apple TV, Apple Arcade, and Apple Fitness+ in select regions, with the Premier plan also including Apple News+ in key countries.
Conclusion
2025 solidified Apple’s commitment to innovation, personalization, and global accessibility across its services, setting unprecedented records in user engagement, developer success, and content excellence.
