Huawei Surpasses Apple to Lead Global Smartwatch Market in Q2 2025

Huawei Overtakes Apple to Lead Global Smartwatch Market

Significant Market Shift in Q2 2025

In the second quarter of 2025, Huawei achieved a remarkable milestone by surpassing Apple to become the world’s leading smartwatch brand. According to Counterpoint Research, Huawei captured a 21% market share, while Apple’s share declined to 17%. This shift reflects a broader trend where Chinese brands are gaining ground in the global wearables market.

Factors Contributing to Huawei’s Growth

Huawei’s ascent can be attributed to several key factors:

• Strong Performance in SEA and China: Huawei’s growth is particularly notable in Southeast Asia and China, where consumer demand for feature-rich, multifunctional wearables is on the rise.
• Diverse Product Portfolio: Huawei offers a wide range of smartwatches catering to various consumer preferences, from budget-friendly options to premium models.
• Competitive Pricing: Huawei’s pricing strategy has made its smartwatches accessible to a broader audience, enhancing their appeal in emerging markets.

Apple’s Challenges and Market Position

While Apple remains a significant player in the smartwatch market, it faces challenges that have impacted its position:

• Declining Shipments: Apple’s smartwatch shipments declined by 3% year-over-year in Q2 2025, indicating a slowdown in growth.
• Intense Competition: The rise of Chinese brands like Huawei and Xiaomi has intensified competition, affecting Apple’s market share.
• Market Saturation: In key markets, particularly in the West, the smartwatch market is approaching saturation, limiting Apple’s growth potential.

Implications for the Wearables Industry

Huawei’s rise to the top signifies a shift in the global smartwatch market dynamics. The increasing dominance of Chinese brands underscores the growing influence of Asia in the tech industry. For consumers in Southeast Asia, this means more choices and competitive pricing in the wearables segment.

Final Thought

Huawei’s achievement in leading the global smartwatch market highlights the company’s strategic focus on innovation, pricing, and market expansion. While Apple continues to be a formidable competitor, the evolving landscape presents opportunities for consumers and challenges for established brands. As the wearables market continues to grow, the competition between Huawei, Apple, and other brands will likely drive further advancements and choices for consumers worldwide.

Source:
gsmarena