Xbox app repeated push notification bug under investigation
Xbox app floods users with repeated notifications
The Xbox mobile app recently triggered a wave of complaints after sending repeated push notifications to users. Many reported receiving the same message more than 30 times in quick succession. In some cases, the notifications nearly froze their screens.
The repeated alert displayed a “Dummy Message” and referenced delivery through Braze. The message asked recipients to capture and return a screenshot. Consequently, users quickly shared their frustration on social media platforms such as Reddit.
AI error or human mistake?
Some users initially blamed artificial intelligence. Braze offers AI-driven personalization tools, including BrazeAI. Therefore, many suspected an automation failure.
However, several industry observers suggested a simpler explanation. A developer may have accidentally pushed a test notification to the live production system. If that happened, the issue likely resulted from human error rather than AI malfunction.
Growing concerns about automation
The incident also reignited discussion about automation within Microsoft Gaming. Some users expressed concern about increasing AI integration in platform operations.
While automation can improve efficiency, even a small configuration mistake can escalate quickly. In this case, repeated notifications damaged user experience and brand perception within hours.
Microsoft acknowledged the issue on social media. The company stated that engineers were investigating the problem.
Some users uninstall the app
For certain users, disabling notifications did not feel sufficient. As a result, a number of players temporarily deleted the app to stop the repeated alerts.
Reports also mentioned that some notifications displayed an icon for Avatar: Frontiers of Pandora next to the test message, adding further confusion.
What users can do now
If you experience similar notification spam, consider disabling notifications directly from your device’s system settings. This method often proves more reliable than adjusting in-app settings.
Until Microsoft releases a formal patch, this workaround should prevent further disruption.
Ultimately, the situation highlights the risks of automated messaging systems. While they streamline communication, they also require strict oversight to avoid large-scale user frustration.
Origin: Notebookcheck
