PlayStation Launches “Love of Play” Campaign with LE SSERAFIM’s Kim Chaewon
PlayStation kicks off 2026 with its new “Love of Play” campaign, featuring LE SSERAFIM’s Kim Chaewon, special video content, festive sales, and an exclusive PlayStation x Wiggle Wiggle collaboration.
Special Video Series Featuring Kim Chaewon
Sony Interactive Entertainment expressed its excitement in collaborating with Kim Chaewon for the “Love of Play” campaign. Alongside the announcement, PlayStation has launched a special four-episode video series that tells heartfelt stories inspired by the Lunar New Year, focusing on spending time with loved ones through PlayStation experiences.
The first episode, titled “Family”, is now available to watch, with additional episodes set to be released throughout the campaign.
PlayStation Festive New Year Sale 2026
To celebrate the season, PlayStation will also host the PlayStation Festive New Year Sale 2026, running from February 6 to February 19, 2026, or while stocks last, at participating retailers.
Discount highlights include:
- PS5 Console: approximately USD 50 off
- PlayStation VR2: approximately USD 100 off
- PlayStation Portal: approximately USD 20 off
Players can also enjoy special deals on popular PS5 titles such as Ghost of Yotei, Death Stranding 2: On The Beach, Astro Bot, Marvel’s Spider-Man 2, and God of War Ragnarök.
Exclusive PlayStation x Wiggle Wiggle Collection
Rounding out the campaign, PlayStation has teamed up with Wiggle Wiggle, a popular lifestyle brand from Korea, to release an exclusive PlayStation x Wiggle Wiggle collection. Limited items include washable PlayStation-themed home slippers, a two-piece acrylic clip set, and acrylic coasters.
Fans can obtain these limited-edition items by participating in special activities on PlayStation’s official social media channels during the campaign period.
